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Mobile Monday @ MaRS 2009 MobileMonday Marketing Awards

Mobile Monday @ MaRS
2009 MobileMonday Marketing Awards

Tuesday, September 08, 2009 from 6:00 PM - 9:00 PM (ET)

Toronto

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Ticket Information
Ticket Type Sales End     Quantity
General Admission Ended Free   N/A
Event Details

As more and more devices hit the street and thousands of applications proliferate, the race is on as brands use all sorts of creative ways to interact with consumers.  Come join us for our first annual MobileMonday Toronto Marketing Awards where we will showcase some of the leading applications that have been launched in market.
 
Our audience will be treated to exciting demos that incorporate the latest technologies and marketing concepts as well as a discussion of key audience engagement measures that made these campaigns successful.
 
What we’ll cover in this session

  • What applications are most appealing to various audiences?
  • New ways to increase viral performance of campaigns
  • What creative concepts work best to drive brand interaction?


Award Submission Guidelines
Send us a brief 1-2 page overview of your campaign that details the following information:

  • Name of Campaign plus name of Client & Industry sector
  • Description of Business Objectives and Campaign measures
  • Describe audience demographics
  • Provide overview of campaign (where possible include creative i.e. screen shots etc.)
  • Overview of technologies employed (i.e. applications and platforms used)
  • Where possible discuss results of the campaign measured against client objectives (specific client data does not need to be disclosed)
  • Send submissions to awards@mobilemondaytoronto.com
  • Submission Deadline: September 1

 
Awards Judging Criteria
Our expert judging panel will evaluate submissions for the event and on-stage presentations using the following main criteria:

  • Creative concepts
  • Innovative use of technology
  • Ability to meet business objectives

Judges

  • Tasha Mazza-Kelton
  • Michael Keefe
  • Trina Boos

Prizes
Winner of the Mobile Monday Toronto Marketing Awards will receive:

  • Bragging rights and recognition from MobileMonday Toronto
  • Feature Speaker opportunity at Mobile Media World 09 Sept 14-15, 2009
  • Featured interview on Mobile Media World 09 global Webcast and produced DVD to include winning Campaign
  • Two (2) Full Delegate passes to Mobile Media World 09 (Value over $2,000)

All Mobile Monday Toronto 'Mobile Marketing Agency' Contest Case Study entry participants will be provided with Mobile Media World 09 Early Bird delegate pricing for savings of over $100 per Full 2 Day Pass -- go to http://mobilemediaworld.com to register.

When

Tuesday, September 08, 2009 from 6:00 PM - 9:00 PM (ET)

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Where
MaRS Discovery District
101 College St.
Auditorium
Toronto, M5G 1L7
Canada



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Hosted By

MaRS Discovery District

MaRS (www.marsdd.com) is a non-profit organization focused on maximizing the economic and social impact of Canadian innovation. MaRS was founded in 2000 by leaders from the private and public sectors in order to improve commercial outcomes from Canada’s strong foundation of science and technology innovation. MaRS connects and fosters collaboration between the communities of science, business and capital through co-location in the MaRS Centre and more broadly through catalytic programs, structured networks and the MaRS web portal. The MaRS Centre opened in 2005.

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